Get the inside scoop on all things giggle from our very own CEO and Founder, Ali Wing.

Under The Nile


From the beginning, giggle has had a focus on healthy, organic products that were good for babies and good for the world. When I was putting together the very first giggle collection, I was looking for someone who made super healthy baby clothes and layette items that were also cute, comfy, and well-made.

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Enter Under the Nile.

I was thrilled with their wonderful baby clothes made from 100% organic cotton, with no pesticides or chemicals used in the production process. They were soft, beautifully constructed, and exactly what I was looking for.

In fact, when it came time to develop our own organic layette essentials as part of our giggle Better Basics line, partnering with Under the Nile was a no-brainer. I already loved what they were doing, and working with them allowed us to create healthy, wonderful clothes with a uniquely giggle spin. (Check out our Spring Collection to see what I mean!)

The relationship we’ve built with Janice and Mohammed at Under the Nile is one of my proudest accomplishments in building giggle. Both companies are committed to great products, good business practices, and a healthy planet. And not only do our corporate philosophies mesh, our personal philosophies do, as well.

I’m so happy about the mutual respect, trust and commitment we’ve shared the past 10 years, and so proud they’re part of the giggle family!

Shop our Spring Collection!

About giggle

giggle offers all the must-have baby items new parents need. Pre-sorted and carefully evaluated, our merchandise selection includes only the most healthy, stylish, and innovative products available -- from fun, bright bedding and furniture to gear, toys, baby care, cleaning products, and more.

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