Get the inside scoop on all things giggle from our very own CEO and Founder, Ali Wing.

An A-List Interview: Janice Masoud of Under the Nile

family portrait

This week’s A-list interview is with Janice Masoud, the woman behind Under the Nile whose wonderful organic layette items we’ve carried from the beginning. Janice was the natural person to turn to when we were developing our line of giggle Better Basics clothing line. Not only is she a great business partner, she’s just a great example of the type of person this world could use more of.

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What is your motto?
“Be the change you wish to see in the world.” -Ghandi

What inspires you?
When I first started Under the Nile over fourteen years ago, I was inspired by the lack of color in organic baby clothing. Everything was a boring “oatmeal” color back then, and I wanted to bring some fun into the mix. Now, I look for inspiration in nature for the colors and designs of our collections.

Tahrir Square protesters

Tahrir Square protesters

Who is your hero?
My heroes are the youth all over the world who are courageous enough to stand up for what they believe in and strive to make a difference.

What are you currently reading?
Honestly? The last thing I read was the back of my Kashi cereal box. I keep so busy it’s hard to make time, but I do enjoy keeping up with industry news.

What’s your favorite city/location/destination?
So far, it’s London. I loved the Broadway shows at Victoria Palace Theatre.

Who is your favorite composer, or what is your favorite music genre?
I grew up listening to The Beatles, so listening to their music always brings back memories of the good ole days.

Khan el Khalili bazaar, Cairo

Khan el Khalili bazaar, Cairo

What is the favorite baby gift you received?
A handmade quilted blanket that my mom’s friend made for each of my two children. To this day they are on both my daughters beds… and I’m sure will be handed down to their children.

What is the baby product you can’t/couldn’t live without?
Oh wow, that was so long ago… my youngest daughter just turned twenty! But I would probably have to say a stroller.

And please complete the following:

…make me laugh.
My husband’s Egyptian jokes—even though a lot of the meanings are lost when he translates them from Arabic to English, they still crack me up!

My proudest moment in parenting is…
My eldest daughter’s college graduation.


Shop our giggle Better Basics apparel collection!

About Ali

As the founder and CEO of giggle, Ali is a product expert with tons of insight to share with new parents everywhere. Ali is a frequent contributor to parenting blogs and publications. She's also the author of the giggle guide to baby gear, helping new parents navigate the glut of choices out there and find only what they need, when they need it.

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